Build the right team
Define the role, identify the rare blend of technical depth and commercial instinct, and hire Sales Engineers who make an impact.
Sales engineering leadership
Brilliant technology
doesn’t sell itself.
Build the technical sales team that helps customers understand, appreciate, and adopt what you’ve created.
The difference
“Not simply a salesperson. A high-functioning, high-producing Sales Team.”
Technical credibility.
Commercial impact.
The challenge
Sales Engineering sits where complex products meet real customer decisions.
The titles vary—Technical Pre-Sales Engineer, Systems Engineer, Technical Consultant, Field Engineer, Field Application Engineer. The outcome does not: sales.
Hiring, training, and developing these specialized professionals demands experience that busy Sales Directors, Account Executives, and Product Managers rarely have time to provide.
What I do
Build technical sales partners—not product encyclopedias.
Turn expertise into influence
Develop discovery, storytelling, demonstration, and objection-handling skills that help customers understand—and act.
Create a system that scales
Align Sales Engineers with account teams, product leaders, and the sales cycle so great performance becomes repeatable.
The result
Technical teams that move the sale forward.
Confident, credible partners who fit seamlessly into the sales cycle, overcome technical obstacles, and grow with an ever-changing customer horizon.
- Faster customer confidence
- Stronger technical discovery
- More persuasive demonstrations
- Better sales–technical alignment
- Higher-value customer conversations
- Longer-lasting talent
Experience behind the work
Built in the field.
Refined at scale.
This was my focus at Apple, Microsoft, Lucent, and Unisys.
I’ve spent my career at the intersection of sophisticated technology and customer trust—helping technical professionals become indispensable sales partners and building the environments where they can thrive.
The work protects an organization’s investment in exceptional people, gives Sales Engineers a rewarding career path, and turns individual expertise into durable commercial performance.
This is what I’m passionate about.
AppleMicrosoftLucentUnisys
Let’s build the team